Wainuiomata Smokefree Cars campaign is encouraging drivers and residents to make their cars smokefree, especially when children are passengers.

Smokefree Cars – That’s How We Roll” is a short, simple message developed to be the tag line of the campaign.

Why a Smokefree Cars campaign?

Smoking in cars is harmful to children due to second hand smoke. The results from a recent study by Otago University found children from Wainuiomata are 11 times more likely to be exposed to cigarette smoke in cars than in Karori.

The study also suggested that the current educational approach to smoking in cars isn’t working well for children in low income areas.

Second-hand smoke

Second-hand smoke is the combination of smoke from the burning end of a cigarette and the smoke exhaled out by smokers.  When you breathe second-hand smoke, it is like you are smoking.

There is no safe amount of second-hand smoke.  When you are around a person that is smoking you inhale the same dangerous chemicals he or she does.  Some of the diseases that second-hand smoke causes can kill you.  Children who are exposed to second-hand smoke are inhaling the same cancer causing substances and poisons as smokers.

“We need to do our part to protect our children.  Smokefree Cars - That’s How We Roll  is a small simple act that can prevent our children being exposed to second-hand smoke” says Leah Clark.

Who are the team behind the campaign?

The working group was selected from local community stakeholders and students from the local high school including:

  • Aukati KaiPaipa
  • Grey Power
  • Hutt City Council
  • Kokiri Marae Hauora & Social Services
  • Regional Public Health
  • University of Otago
  • Wainuiomata Community Board
  • Whai Oranga O Te Iwi Health Centre
  • Wainuiomata Community Centre
  • Wainuiomata High School
  • Wainuiomata Maori Wardens
  • Wainuiomata Rugby League
  • The face of this campaign is made up of a group of local youth called ‘The #TAGs’. Their role is to champion the campaign. Their talents are diverse and well known within the Wainuiomata community including surfing, skateboarding, pacific culture performers, sports and academics. 

  • Campaign activities

    • Use of local role models to promote the Wainuiomata Smokefree Cars message.
    • Development of an information webpage.
    • Media advertising, including: local billboard advertising, posters in schools, health centres, mechanics and other local businesses, monthly radio advertising, local newspaper, and community newsletters.
    • Smokefree car signage displayed at school drop off zones.
    • Provide the Wainuiomata Smokefree Car logo and branding to be used at community and school events.
    • Smokefree car information packs will be giving to all schools and kōhanga reo.
    • Story competition for individuals and families that have made their cars smokefree.
    • Wainuiomata Rugby League club bibs will be branded with the “Smokefree Cars – That’s How We Roll” logo.
    • University of Otago will be conducting a re-take study of people smoking in cars in Wainuiomata.

    For further campaign information please contact:

    Support in our region to help you quit smoking

    If you or someone you know would like to begin their quitting journey and give up smoking you can contact:

    • Quitline on 0800 778 778. Quitline offer phone, online and text support to quit smoking. www.quitline.org.nz
    • Takiri Mai te Ata Regional Stop Smoking Service on 0800 926 257. Takiri Mai te Ata Regional Stop Smoking Service provides a free and effective service delivered by experienced and qualified quit coaches who will support your patients’ journey to quit.


    Last updated 25 May 2017.